Built to be used.
The full Avelix brand kit - logos, color palette, gradients, and typography. Everything you need to represent Avelix consistently in decks, articles, partner pages, and product integrations.
Marks & wordmarks
Click any logo to download the PNG. Keep clear space around the mark equal to the height of the A in AVELIX. Don't recolour, distort, or add effects.
Avelix Mark
logo-icon.png · 2373 × 2204 · PNG
The standalone Avelix monogram. Use for app icons, favicons, and any square format where the wordmark would be too small to read.
Profile Picture
pfp.png · 500 × 500 · PNG
Square avatar lockup sized for social profile photos. Drop into LinkedIn, X, Instagram, GitHub, and any other handle that wants a single recognisable square.
Wordmark on Dark
logo-full-dark.png · 3069 × 1028 · PNG
Full wordmark with the AVELIX text and PRIVATE LIMITED tagline. Optimised for dark surfaces. This is the primary lockup.
Wordmark on Light
logo-full-light.png · 3069 × 1028 · PNG
Same lockup rendered for light surfaces. Use this on white or near-white backgrounds where the dark variant would lose contrast.
Social Preview Card
og-image.png · 1200 × 630 · PNG
The 1200 × 630 OG card served for link previews on WhatsApp, LinkedIn, X, Slack, and Discord. Updated together with site copy.
Banners
Cover images sized for social profiles. Click to download the PNG and drop it straight into the cover slot.
LinkedIn Banner
linkedin-banner.png · 2256 × 382 · PNG
Company-page cover rendered at 2× LinkedIn's 1128 × 191 spec for a crisp display. Key content sits in the centre safe zone, so nothing is lost to LinkedIn's cropping or the profile-logo overlap.
Palette
A focused purple core on a near-black canvas. Click any swatch to copy its hex value.
Purple core
Accent Light
Hover states, soft accents, gradient end
Accent
Primary brand purple. Buttons, links, headings
Accent Dark
Pressed states, gradient start, deep accents
Accent Violet
Secondary punch inside the primary gradient
Neutrals
Ink
Page background. The Avelix near-black
Ink Light
Card backgrounds, secondary surfaces
Ink Lighter
Elevated cards, modal surfaces
White
Primary text on dark surfaces
Signature gradients
The Avelix system leans on a few recurring gradients for energy and depth. Click the value to copy the CSS.
Gradient Text
Apply via background-clip: text for gradient headlines
Primary Button
Primary CTA buttons. Hover lifts the shadow but keeps the same gradient
Surface Dark
Subtle vertical depth on full-width sections
Purple Wash
Full-bleed purple panels, banners, and badges
Figtree
Avelix uses Figtree across the system - a contemporary geometric sans designed for clean UI and readable copy.
Sample
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Weights in use
Do & don't
A short list. If something here is unclear, email hello@avelix.io and we'll help.
Do
- Use the supplied logo files. No tracing or re-drawing.
- Keep clear space around the mark equal to the height of the A.
- Use the dark wordmark on dark surfaces, the light variant on light.
- Pair the brand purples with the near-black neutrals on this page.
- Refer to the company as Avelix or Avelix Private Limited in legal contexts.
Don't
- Don't recolour, outline, distort, or rotate the mark.
- Don't put the dark wordmark on a busy or light background.
- Don't apply drop shadows, glows, or filters to the logo.
- Don't combine the mark with other logos in a lockup without our approval.
- Don't use the brand in a way that implies endorsement we haven't given.
Need something not here?
Vector files, custom lockups, partner page approvals, or anything else brand-related - drop us a line.
hello@avelix.io